--- title: Applications of Big Data to Customer and Brand Protection description: "Webinar Replay: Learn how organizations can mitigate supply chain food safety threats using data analytics." --- [![CMX1_white_Header](https://www.cmx1.com/hs-fs/hubfs/CMX1_white_Header.png?width=142&height=47&name=CMX1_white_Header.png "CMX1_white_Header")](https://www.cmx1.com) ef9f9922-c649-4d95-a0dc-de658b9de240 ### Simply enter your details below to access the replay CMX needs the contact information you provide to us to contact you about our products and services. Please review our [Privacy Policy.](https://www.cmx1.com/privacy) # Applications of Data Analytics to Customer and Brand Protection **Webinar Replay**: Learn how to leverage data to improve supplier performance and monitor supply chain food safety, quality and consistency. ![Hero01x400](https://www.cmx1.com/hs-fs/hubfs/xTalk%20webinar%20images/Hero01x400.jpg?width=1600&name=Hero01x400.jpg) For large and fast-growing restaurant chains, retailers, grocers, convenience stores and hospitality businesses, the sourcing and delivery of safe and high-quality food can be complex and risky, and the price of failure can be high. One significant food safety issue can greatly impact the health and safety of consumers and brand reputation. But with the right supply chain technology and data, food safety and quality issues can be prevented. Watch this webinar replay to learn how to leverage data to improve supplier performance and monitor supply chain food safety, quality and consistency. Expert speakers share real-world examples of how how data analytics can be applied to improve food safety and quality.    ### Presenters ![Jim Hardeman-1](https://www.cmx1.com/hs-fs/hubfs/CMX%20team%20photos/Team%20Photos/Jim%20Hardeman-1.png?width=150&name=Jim%20Hardeman-1.png) ##### Jim Hardeman ##### Chief Product Officer, Director of Marketing, CMX As Chief Product Officer and Director of Marketing at CMX, Jim directs and oversees strategy and promotion for all software products. His responsibilities include driving product direction, positioning and marketing.   ![Denise-Webster-150](https://www.cmx1.com/hs-fs/hubfs/CMX%20team%20photos/Team%20Photos/Denise-Webster-150.jpg?width=150&name=Denise-Webster-150.jpg) ##### Denise Webster ##### Executive Food Industry Consultant, Food Brand Protection, LLC Denise has 25 years of experience in the food and beverage industry with a B.S./M.S. in Food Science and a focus on food safety, quality and regulatory compliance. She is a lead consultant and trainer on improving food businesses through food safety, commercialization and optimizing processes by using advanced technology. Her goal is to improve the food & beverage industry through using a combined approach of risk-based management techniques and technical knowledge that ensures brand protection while achieving market success.   ### ![CMX DAY 2-38-1](https://www.cmx1.com/hs-fs/hubfs/CMX%20team%20photos/Team%20Photos/CMX%20DAY%202-38-1.jpeg?width=150&name=CMX%20DAY%202-38-1.jpeg) ##### Chris Rice ##### EVP Operations, CMX As EVP of Operations, Chris is responsible for leading CMX’s Customer Success Team and working directly with our prospects and customers to get the most out of CMX1 from initial onboarding and beyond. These efforts directly impact the design and shape of our products.     ### Who's It For? Supply chain management professionals at large and fast-growing restaurant chains, retailers, grocers, convenience stores and hospitality businesses that are responsible for supplier management, performance and compliance, product sourcing, quality and/or food safety. This webinar will benefit decision makers who are VPs and above with titles that include: - Supply Chain Operations - Quality - Quality Assurance - Sourcing - Procurement     ### What You Will Learn In this webinar replay, participants will learn: - What data is needed to effectively manage suppliers and products, and monitor food safety and quality in supply chains - Real-world examples of how data can be leveraged to protect customers and brands No video selected Select a video type in the sidebar. ## CMX are trusted partners to: ![Pizza Hut logo transparent-1](https://4941732.fs1.hubspotusercontent-na1.net/hubfs/4941732/Pizza%20Hut%20logo%20transparent-1.png) ![International Hotels Group logo](https://4941732.fs1.hubspotusercontent-na1.net/hubfs/4941732/International%20Hotels%20Group%20logo.png) [![RBI Burger King trust CMX1 for quality and operational excellence](https://cdn2.hubspot.net/hubfs/4941732/Client%20logos/RBI_BK.png) 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