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Brand Trust and the
Coronavirus Pandemic

(Edelman Trust Barometer, March 2020)

60%

of consumers are turning to brands that they absolutely can trust.

90%

of consumers want brands to do everything they can to protect the well-being of their employees and suppliers.

71%

of consumers say if they perceive a brand is putting profit over people, they'll forever lose trust in that brand.

New normal
New challenges

In this new normal - safety, cleanliness, hygiene, and sanitation practices are more important than ever to the customer experience - and for compliance and risk mitigation.

Here are just a few of the challenges we're helping brands overcome while adapting their operations:

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As the CDC continues to update its guidelines and state and local mandates change, it's a challenge to keep your team and locations up-to-date with the latest policies and procedures. Scamble no longer! CMX1 gives you the tools to update and empower your team with clear instructions on how to execute in order to protect health and safety and maintain customer confidence. All in real-time.

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Whether you are a global brand or a regional chain, it’s a real challenge to ensure your SOPs are getting done, done correctly, and being done with consistency. Training isn't enough. Outside audits are helpful but too infrequent. CMX1 enables you to digitally transform your policies and procedures into instructional programs in the form of checklists, audits, assessments, and inspections. All designed for taking action with clarity and consistency. 

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When you lack visibility to what is happening in your locations, you are literally "in the dark" and in constant reactionary mode. CMX1 is designed to give you real-time, detailed visibility of status and issue tracking across all your locations. Know with confidence that your operational, safety and sanitation procedures are being carried out each time, every day.

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The problem with pen and paper-based  compliance programs is not only a lack of accountability, but the data is practically useless since it can’t be viewed by people who aren’t there. Without data, it's nearly impossible to identify trends, find areas for improvement, or to help a business make better decisions. CMX1 gives you actionable insights so continuous improvement becomes the norm.
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With everything going on in your locations, keeping detailed logs and records may feel like an impossibility, but frankly, it should be at the top of your list. Showing you have policies and procedures in place for protecting customers and employees, and evidence of following those procedures will be critical in the new normal. CMX1 automatically records all the responses and corrective actions taken by your team with date and time stamps and organizes the timeline all in one place.

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With safety top of mind for you, your customers, and your staff, other vital aspects of your customer experience such as convenience and your unique brand personality might take a hit.

However, this need not be the case!

Check out a customer roundtable webinar we held with Chick-fil-A, Checkers & Rally’s, Buffalo Wild Wings, Firehouse Subs, and Sizzling Platter on how they've all leveraged CMX1 to digitally transform their operational routines for quality, safety, risk, and compliance - and how it’s provided them with a flexible platform to overcome COVID-19 challenges.

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Perform with confidence

Retail and Food Establishment Reopening Checklist

Confirm location readiness and food safety processes based on FDA recommendations

Employee Wellness Checks for COVID-19

Perform employee wellness checks for COVID-19 symptoms based on CDC guidelines 

Post Shift Health and Sanitation Audit for COVID-19

Ensure required safety, health, and sanitation procedures have been completed

07 - Employee Incident Reporting Form - Final copy-1

Document reported illnesses, injuries, accidents, and general safety issues

COVID19 Auditing Report

Gain visibility, control, and measure compliance

Covid19 CMX1 Employee Wellness Dashboard

Experience real-time insights for identifying trends, improving, and making better decisions

Isaac Morton of Sizzling Platter (Original)-1

"... ensuring employee and customer's health and safety across our 500 locations is our top priority. ActivityStudio™ gives us real-time visibility into the data we need daily to know our COVID-19 operational guidelines are being followed. This allows us to move forward with the confidence that we are following the latest CDC guidelines and are in full compliance with state and local laws."

Isaac Morton Vice President, Information Technology, Sizzling Platter.
Isaac Morton of Sizzling Platter (Original)-1

"... ensuring employee and customer's health and safety across our 500 locations is our top priority. ActivityStudio™ gives us real-time visibility into the data we need daily to know our COVID-19 operational guidelines are being followed. This allows us to move forward with the confidence that we are following the latest CDC guidelines and are in full compliance with state and local laws."

Isaac Morton Vice President, Information Technology, Sizzling Platter.
Aaron Clark (Resized)

“In response to COVID, we utilized the platform to develop COVID specific assessments that focused on operational requirements that were created due to the pandemic. They're available to all of our restaurants, and one of the biggest benefits... is that we can maintain the assessments to ensure accuracy for operators and maintain it as our requirements have evolved during the pandemic. It’s also a benefit that operators can also use this to show local authorities they are complying with any type of regulations and for OSHA compliance.”

Aaron Clark Senior Project Specialist, Restaurant Food Safety Team at Chick-fil-A
Danielle Williams Ops Services Manager-1

“Compliance, food safety and guest and employee safety are not optional... What we are experiencing with the coronavirus just amplifies this. The ROI of investing in digital tools like ActivityStudio™ is in the efficiency and automated documentation and record-keeping, allowing the field and regional general managers to get back to the business of serving and protecting our guests and employees.”

Danielle Williams Ops Services Manager, Checkers and Rally's
Tina Parsons A&W CA

“Earlier this year as the COVID-19 pandemic took hold, we expanded our use of ActivityStudio to help digitize the execution and measurement of compliance for our COVID-19 specific operating procedures, along with a daily employee health screening checklist.”

Tina Parsons Director, Guest Experience for A&W Food Services of Canada

CMX Solutions
for crushing COVID-19

Digital tools for rebuilding trust, mitigating risk, and executing with consistency, compliance, and confidence.

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Covid19 Food Safety Management Software
COVID-19 Employee Wellness Check Software
Covid19 Health and Sanitation Management Software
Covid19 Incident Management Software
Cleaning and Sanitation Software for COVID-19

As policies and SOPs evolve, turn them into "Operational Playbooks" for employees to deliver the optimal customer experience and ensure the quality, safety, compliance, and consistency of operations across all your locations. With PolicyStudioCMX1's Policy Management solution, you can easily create and manage electronic, searchable Brand Standards Guides, Policy Manuals, and Standard Operating Procedures (SOPs) and training documentation for company-wide use. Equip your team members with up-to-the-minute instructions, examples, and resources to complete any task.

With ActivityStudio™ you'll be able to inspect your retail food establishments in preparation for reopening. Our reopening checklist is based on FDA recommendations for reopening previously closed locations or those that have been open with limited service related to the COVID-19 pandemic. Make sure you've addresses key food safety practices before re-opening and restarting indoor operations!

Let's all hope we are close to not needing these, but until then - ActivityStudio™ has proven to be an effective tool for many of our customers for performing pre-shift employee wellness checks. Our form is based on CDC guidelines for conducting daily health checks including *temperature monitoring and screening for COVID-19 symptoms or exposure.

*The EEO laws, including the ADA and Rehabilitation Act, continue to apply during the time of the COVID-19 pandemic, but they do not interfere with or prevent employers from following the guidelines and suggestions made by the CDC or state/local public health authorities about steps employers should take regarding COVID-19. 

ActivityStudio™ can be leveraged to perform post-shift audits to review and document that all required safety, health, and sanitation procedures have been completed. Including employee wellness checks, the use of Personal Protective Equipment (PPE), hygiene such as handwashing, and social distancing practices, along with cleaning and sanitizing high-touch areas, equipment, and customer and employee environments.

ActivityStudio™ can also be used to report, investigate and document workplace illnesses, injuries, near misses, accidents, and general safety issues. CMX1's Incident Reporting form is modeled after OSHA, and other industry best practices. 

When non-conformances are identified by your team, rest easy knowing CMX1 has a fully integrated workflow for addressing and reviewing Corrective and Preventative Actions (CAPAs). Recommended corrective actions give your team clear instructions on what to do next, and how to respond. CMX1 can detect repeat issues, enforce timeframes to respond by based on criticality, send reminders, escalate critical issues to management, and identify trends where additional training and coaching is needed.

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Covid19 Food Safety Management Software
COVID-19 Employee Wellness Check Software
Covid19 Health and Sanitation Management Software
Covid19 Incident Management Software
Cleaning and Sanitation Software for COVID-19

Up and running in no time!

The CMX1 Platform has been proven to be equally adept for smaller companies all the way to global brands. Whatever your scale, we can have you up and running quickly, just like Sizzling Platter (500+ locations in 2 weeks) and Buffalo Wild Wings (1200+ locations in 4 weeks). Start small with a single need, or implement CMX1 in full from the get-go and experience end-to-end confidence in your supply chain partners, products, and locations.

Book a free 15 minute strategy call

Industries we serve

There's a very good chance that we have a solution for your industry
so get in touch to discuss how we might be able to help

Don't see your industry listed and feeling left out?

We've Got you Covered

Additional Resources

  • ActivityStudio®
    Module Guide

    ActivityStudio®

    Download Guide
    By CMX
  • A roundtable webinar with industry leading restaurant brands
    Webinar replay

    A roundtable webinar with industry leading restaurant brands

    Watch replay
    By Jim Hardeman
  • COVID-19 Solutions Guide
    Module Guide

    COVID-19 Solutions Guide

    Download Guide
    By CMX